Course curriculum

  • 1

    Introduction

    • What is SEO and Why is it Important?
  • 2

    Module 1. Keyword Research

    • What are Keywords and How to Choose Them?

    • Keyword Research Pt 1: How to Analyze Searcher Intent

    • Keyword Research Pt 2: How to Find Keywords for Your Website

    • Keyword Research Pt 3: Understanding Ranking Difficulty
  • 3

    Module 2. On-page SEO

    • What is On-Page SEO?

    • How to Optimize a Page for a Keyword
  • 4

    Module 3. Link Building

    • What is Link Building and Why is it Important?

    • 3 Link Building Strategies to Get Backlinks

    • What makes a backlink 'Good'?

    • Link Building Tactics for Beginners

    • How to do Blogger Outreach for Backlinks
  • 5

    Module 4. The basics of Technical SEO

    • What is Technical SEO and Why is it Important?

    • Technical SEO Best Practices for Beginners